About The Company

Jubi's core values are integrity, absolute commitment to quality, and respect for people and the environment.

"Our intention is to create win-win situations for our customers, our retailers, our staff and families.  A business that is an advocate and contributor to the local economy through socially conscious practices, providing employment opportunities, and promotes healthy safe living. Plus self-employment gives me the flexibility to fulfil my family commitments and pursue my career aspirations, providing opportunities for creative satisfaction and personal growth."

History

Launched in 2002 by Alison Hui, the Jubi range focuses on quality, safety and attention to detail.
With a background in nursing and medical sales, Ali was particularly concerned about the health and safety aspect of infant bedding, following the birth of her son Jack. Aware of the links with asthma, respiratory problems, allergies and sudden infant death syndrome (SIDS – commonly known as crib death), she wanted to feel secure that the fabric would not be harmful or abrasive to her baby’s delicate skin.

Ali’s search for products made of natural, eco-friendly fabrics that promoted safety, good design and functionality resulted in Jubi baby bedding and accessories. She believes a 'hands on' approach at every stage of the design and manufacturing process ensures Jubi’s quality focus.

Designed in New Zealand and made in Vietnam from 100% natural and organic cotton all Jubi products comply fully with fire and safety regulations and standards.

Our Philosophy

Committed to environmental sustainability via responsible business, Jubi is playing its part to ensure our children will grow up in a safer, cleaner and happier world.

Our Promise

Wherever possible Jubi’s packaging and advertising utilizes recycled materials.

Jubi guarantees full replacement of faulty or damaged goods.

Did You Know?

In the 1980s New Zealand had the unenviable reputation of having one of the highest rates of infant death in the Western world. The National SIDS Study (1987-1990), which highlighted the dangers of to sleep position, bedding, the effects of smoking and bed sharing. The studt resulted in a nationwide awareness campaign and the annual number of deaths attributed to SIDS has now halved.
E. A. Nelson et al., "Postneonatal Mortality in South New Zealand: Necropsy Data Review," (1989)

Babies skin is five times thinner than adult skin.